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The Best Wine Clubs and Subscriptions in Australia for 2022

What We Do

When we started looking into wine clubs for ourselves, we found there was little information out there that really helped with the decision making process.

Sure, there are some handy lists summarising the different options, but we really wanted to know what the differences were between each wine club.

To be honest, we didn’t even know what differences we should be looking out for.

We had heard horror stories about people getting locked into contracts and being unable to cancel but other than that, we didn’t really know where to start.

So we started researching. And researching. And researching…

Many months later, we decided to put together this guide. To help confused everyday wine drinkers find a wine club that best suits their needs.

This guide contains our findings from independently reviewing and comparing most of the wine subscription clubs in Australia. This includes not just the big ones, but also smaller boutique wine clubs too. 

This is the type of resource we wished we had when we were looking for a wine club.

Just Wines Trophy Club

Overview

As one of the largest online wine retailers in Australia, Just Wines boasts an impressive range of more than 6,000 different wines from all around Australia and New Zealand.

The Just Wines Trophy Club delivery service sends you a box of Aussie and NZ wines every month, two months, or three months.

Subscription Club Details

The Trophy Club allows members to choose from 19 different mix packs. These range from a Shiraz & Cabernet Mix to the Easy Drinkers White Mix to the Entertainers Red & White Mixed.

There is no membership fee, no cancellation fee, and no lock-in contract. Members simply need to call the Trophy Club Customer Service team and request their membership be cancelled.

What We Like

Affordability – With a price per dozen ranging from $79 to $159, and no membership or delivery fees, this is one of the cheapest wine delivery services in Australia.

Visibility – With the Just Wines Trophy Club, you get full visibility of the wines that will be included in your box and can request changes.

No repeats – For their Entertainers and Executive dozens, Just Wines guarantee that there will be no repeats within a 12-month period.

Satisfaction guarantee – Just Wines has a 100% moneyback guarantee. If you are dissatisfied with any of the wines your receive they will refund or credit you for the cost of the bottle and return shipping.

Australian focus – Just Wines focuses on showcasing wines from across Australia plus some wines from New Zealand.

What We Don’t Like

More traditional varieties – As a more traditional wine retailer, you’re unlikely to get many of the newer varieties in your Just Wines subscription. If Pét-Nat and Orange Wine are your jam, then you’re best to look elsewhere.

No tasting notes – There are no tasting notes in these wine boxes. While this probably isn’t a deal-breaker for most people, it can be nice to have if you’re trying to learn more about wine.

Just Wines Review

Vinomofo Wine Club

Overview

According to Vinomofo, they “work directly with the best producers in the world to find the wines we love, and curate them to your taste.”

While they don’t offer a huge amount of customisability, they do allow members to choose all the important things such as reds/whites/mixed, and frequency delivery.

But the selling point of Vinomofo’s wine clubs is undoubtedly the relationship they have with winemakers and their ability to deliver you a great range of wines each month at a very competitive rate.

Subscription Club Details

As soon as you arrive at their wine club page you’ll be greeted with “Wine made simple” and two clear options to choose from.

Option 1: The Mofo Club

This is Vinomofo’s original wine club and in their words is “a wine adventure delivered to your doorstep”.

When joining The Mofo Club, customers have the choice of three options: Whites ($159/case), Reds ($199/case), or Mixed ($179/case). According to Vinomofo, each case has an RRP of over $300.

Customers can then choose to receive their wine every 1, 2 or 3 months.

Option 2: Black Market

The idea behind Vinomofo’s Black Market Club is that they include wines where they don’t reveal the maker’s brand online, so they can offer prices at below market rates. According to them, this allows savings of 60% – 70% off RRP on all wines included in this club.

Delivery frequency can be every month or every second month and shipping is free.

However, unlike with The Mofo Club, customers don’t get to choose what type of wines they want – mixed reds and whites is the only option.

At $139 per case, this comes in at less than $12 per bottle.

What We Like

Straight forward – Vinomofo’s no-fuss approach is displayed in the simplicity of their wine clubs. Two options to choose from, no sneaky contracts or monthly fees, free shipping, and the ability to pause, skip, or cancel as you please.

Great Value – While wine club value can be difficult to calculate, Vinomofo club members generally speak very highly of the value they think they get, particularly with wines in the Black Market range. Both of Vinomofo’s wine clubs are competitively priced.

Tasting notes – Vinomofo club members can find tasting notes on their account page once each case is delivered. Given that the wines in the box are a mystery until they arrive, customers are likely to have a variety or two they’ve not heard of and will therefore want to know a bit more about what they are drinking.

100% happiness guarantee – This is a given with all top wine clubs but we like that Vinomofo proudly displays their guarantee and from what we can see there don’t seem to be many issues with customers running into trouble with requesting refunds for any wine they don’t like.

What We Don’t Like

No visibility – While we understand the need for secrecy with the Black Market deals, we also acknowledge that some customers may appreciate more visibility on the wines they are about to be sent. Even with The Mofo Club, customers don’t know what wine they are receiving until they arrive at their doorstep. While most people would likely enjoy the surprise of new wines to try each month, if you’re a bit fussy, you may want to opt for a wine club that lets you alter the wines before they’re sent out. Note that members do have the ability to exclude certain types of wines from their delivery e.g. “Whites, but hold the savvy b”.

Vinomofo Review

Good Pair Days

Overview

Good Pair Days is a modern online wine shop with collections ranging from “Chillable Reds” to “Pet Nats for Cool Cats” to “Wines your dad would love”.

They aim to “make wine accessible and enjoyable for all” and do this by removing confusion and jargon and making the process of discovering new wines easy and fun.

Not only does their website look great, but it’s also one of the easier ones to navigate around and find something you like the look of.

To get started with their wine club, users answer a series of questions in the “palate quiz”. 

The aim here is to uncover the unique taste profile of the customer, which can then be used for wine recommendations. These preferences include not only taste questions but also budget and whether or not you like to try new styles.

The website will then automatically pair wine to your tastes and add them to your cart. You then have the option of checking out as a one-time purchase or setting up a monthly subscription.

Once you’ve drank your wine, you can log in and rate each bottle which will update your taste profile, meaning Good Pair Days can better match wines for your next delivery.

Subscription Club Details

The Good Pair Days wine plan is the most flexible we’ve seen so far. It gives users almost unlimited customisability of their deliveries. 

Once you’ve set up a monthly wine plan with Good Pair Days, the website will generate a selection of bottles prior to each delivery date. The style, colour, price, and number of bottles will all be based on your preferences, which you can edit at any time.

One thing we love about this system is that customers have the ability to log in to their account and view the wines before they are sent out.

From here, they can then make swaps or changes right up until the delivery date. Alternatively, the “to be recommended” bottles can be replaced with your own selections in advance if you know exactly what you want.

Note that the wine plan has a minimum of 3 bottles per delivery and free delivery is applied on deliveries of 4 bottles or more.

What We Like

Flexibility – As mentioned above, The Good Pair Days is your best bet if you want a highly flexible and customisable wine plan. In addition to setting preferences for style and number of bottles, you can also select a delivery frequency of every 1, 2, or 3 months. There are no monthly fees or lock-in contracts, and you have the ability to pause, skip, or cancel your plan at any time.

New wine styles – If you like the idea of trying out some natural wines, vegan wines, organic wines, biodynamic wines, Orange wines, Pet Nats or chillable reds, Good Pair Days has you covered.

Personalised wine recommendations – The problem with traditional wine clubs is you generally need to know what you like before you choose your plan. Good Pair Days is great for people who still don’t know what they like, or want to continue exploring with new styles. Each bottle is marked with 30-50 wine characteristics that are matched against your personal taste preferences (based on your results from the palette quiz and individual wine reviews) to create a set of wines for you to try.

Tasting notes – It’s not a deal-breaker but if you’re trying new wines tasting notes can really take your experience to another level.

Happiness guarantee – If you don’t like the wine you receive for whatever reason, Good Pair Days will replace it in your next box.

What We Don’t Like

Value and Discounts on RRP – Unlike many wine clubs, Good Pair Days don’t offer a certain percentage off the RRP if you sign up for monthly deliveries. You simply pay the same price as advertised in the online store. They do, however, offer a range of incentives for repeat customers, such as the $100 welcome pack available at the time of writing. Similarly, they have a badges and rewards system which encourages customers to try new styles, production methods etc. 

Good Pair Days Review

Naked Wines

Overview

Like many online wine retailers, Naked Wines drives value for its customers by working directly with winemakers (currently 57 of them) and cutting out the middleman (the supermarkets).

To get the full value from Naked Wines you’ll need to sign up to their Angels program which does require a monthly deposit. This deposit is then kept in your “Naked Wines piggy bank” for you to spend as you please.

You could simply sign up for the Angels program and buy wines as you please from the online store, but if you want regular deliveries customised to your tastes, you’ll need to use the Naked Wines Wine Genie. More on this below.

Subscription Club Details

In order to get the full wine club experience, you’ll need to sign up to become an “Angel” and then also join their “Wine Genie” program. Here are the details:

Angels

Angels is the Naked Wine membership program. Members are required to deposit $40 a month into their Naked Wines piggy bank.

These funds are yours to spend on what you want, when you want. In return, you benefit from access to world-class wines, savings of up to 50% off the retail price, and the chance to support winemakers directly.

Wine Genie

The Naked Wines Wine Genie is personalised for you based on what you tell them about your tastes. Try out new wines from hidden gem wineries from all over the world, as well as more familiar names.

When you sign up for the Naked Wines Wine Genie program, they deliver a case of wine to your door. Rate the wine when you receive it, and they’ll tailor future cases based on your preferences. The program is completely flexible: as often as you like, you can have a new case delivered whenever you want.

​​Payment for your Wine Genie cases can be made using your Angel balance (the $40/month). If your order costs more than your Angel balance, the extra will be charged to your card.

Because you’ll already be an Angel member, your Angel discount will be applied to all your Wine Genie cases. They’ll also automatically include the Angel free thank-you bottle in Wine Genie orders of 12 bottles or more, when it applies.

While the Angels program is more unusual for Australian wine clubs, the Wine Genie program functions very similarly to the other wine clubs we’ve reviewed on this site. Delivery can be made every 1, 2, or 3 months, there is no lock-in contract, and members are able to pause, skip or cancel deliveries.

What We Like

Great wine and value – Customers across the board seem to be pleased with the quality of the wines they receive from Naked Wines and feel they get good value with each case. However, as is often the case with wine retailers that work directly with wineries, many wines sold by Naked Wines are not available on the retail market. This makes it impossible to conduct direct price comparisons.

Working directly with independent winemakers – Naked Wines’ 100,000 members allows them to fund independent winemakers. By supporting small to medium sized wineries they not only help keep these producers in business, but it allows them to deliver high quality wine to the market at competitive prices.

Wine Genie program – The Naked Wines Wine Genie program comes with almost everything we look for in a wine club. This includes delivery options for every 1, 2, or 3 months, no lock-in contract, no shipping fee for major metro areas, and the ability to pause, skip, or cancel as you please. We would like to see the ability to request changes to the contents of the case before delivery is made, and the inclusion of tasting notes. 

No fuss refund – As with most Australian online wine retailers, Naked Wines offers a 100% satisfaction guarantee. If you don’t like a specific wine, you can call or email them for a refund.

What We Don’t Like

Monthly deposit – We get that the monthly commitment from their Angels (currently 100k of them) provides Naked Wines with the purchasing power needed to negotiate with winemakers and drive value for their customers. However, as one of the few wine clubs in Australia that requires a regular payment, we do feel the need to call this out as a negative. It doesn’t help that many people’s complaints about Naked Wines relate to accidentally signing up to the Angels program and the $40 monthly charge coming as a surprise.

Naked Wines Review

The Wine Collective

Overview

The Wine Collective specialises in wines from small-medium sized wine producers from Australia and around the world.

It is a former subsidiary of The Wine Society, Australia’s oldest wine club, which was founded in 1946. This has merged with Cracka Wines and Wine Growers Direct, pioneers in the online wine space, to create The Wine Collective.

With 9,000+ wines on their books, they have one of the biggest ranges in the country and leverage their relationships with wine producers to deliver great value to their customers.

They offer 10 different wine club plans, each offering something a little different to their members. 

Subscription Club Details

The Wine Collective wine plans range in price from $130 to $680 per case of 12 bottles.

While the delivery frequency of each plan does vary, an important thing to note about The Wine Collective is that members have no choice about the frequency they receive their wine, once they have chosen their preferred plan.

For the Easy Drinking Selection and Society Premium Dozen, wines are delivered every month. However, all others deliver every three months, with the delivery month varying based on the specific wine plan. One exception is the Decanter Collection which is delivered every 6 months.

Another thing to note about this wine club is that the wines typically aren’t all ready to drink on delivery and will often have a typical drinking window of 1-5 years.

This is great if you’re happy to cellar a few and enjoy letting your wines mature. But if this doesn’t sound appealing, check out the Daily Delights, which are “crowd pleasing wines to enjoy in the next 12 months”.

Most of The Wine Collective wine plans are available as a red, white or mixed dozen, with a couple of exceptions. For example, the Decanter Collection is available only as a mixed dozen while the Cellaring Six features red wines only.

What We Like

Range of plans – With 10 different plans to choose from, there’s something to suit a wide range of preferences and budgets.

Visibility of past wines in plan – This is uncommon amongst wine clubs so we appreciate the value this provides to potential new members. Being able to see previous wines lets you get a good idea of whether future wines will be to your liking and provides you with the ability to evaluate the value of the subscription.

Tasting Notes – Tasting notes are included with most of The Wine Collective wine plans. Some plans include notes tailored to the type of plan. For example, Sommelier’s Selection features food and wine matches by sommeliers, and the Cellaring Six includes cellaring advice and notes from the winemaker themselves.

Guarantee of Quality – As with most Wine Clubs, The Wine Collective provide a 100% satisfaction guarantee. Simply let them know and they will arrange collection and refund a credit to the total value of your wine purchase.

Rewards Program – The Wine Collective rewards program is free to join and available to all customers. Every time you spend, you will earn points that can be redeemed with your next purchase, along with other benefits.

What We Don’t Like

No delivery flexibility – Once you’ve found a plan that has wines you like the sound of, you don’t really have much choice around how often those wines are delivered. Most plans deliver every 3 months, but those specific months are determined by the plan. 

No online sign-up – New wine club members need to call or email, which seems a bit old fashioned. For a wine club proclaiming to have an “industry leading digital platform”, we would expect to be able to sign up online.

No ability to change – While members do have visibility of what wines will be included before the delivery (tasting notes are uploaded online), members do not have the ability to request changes to the wines. We do, however, appreciate that this almost certainly means they can deliver better value in each case.

No customisability – Similar to the point above, members don’t have the ability to customise their wine plan. This can be a handy feature if there’s a particular style that you don’t like.

The Wine Collective Review

Wine Selectors

Wine Selectors has the focus of bringing their customers the best in Australian wine, hand-selected by their expert Tasting Panel.

They work with both boutique and big-name producers and currently stock 3,000+ Australian wines.

In addition to their online wine shop, they offer customers a range of wine subscription plans for regular wine deliveries. These fall into the categories of Standard Plans and Customised Plans.

In our view, Wine Selectors is a good option for people who want to learn more about Australian wine and explore wine of different varietals or from different regions.

It appears less suited to those who want to get the absolute best value bottle possible.

Subscription Club Details

Standard Plans

There are 15 standard plans to choose from, the most we’ve seen from any Australian wine club. This provides customers with the ability to choose a plan that best suits their personal preferences. Examples include Varietal Releases, Organic Releases, and Winemakers Releases.

Each of their Standard Plans come with tasting notes and they range in delivery frequency from every 2 weeks to every 12 weeks. With many of the plans, you have the option to choose the frequency, while with others this is fixed.

Many plans are available in either 6 or 12 pack cases, and most can be Mixed, Reds or Whites.

On the whole, these are very flexible wine delivery subscriptions, which is great.

According to Wine Selectors, their Standard Plans offer 15 – 20% off the normal RRP.

Customised Plans

The Wine Selectors Customised Cellar Door Release provides members with the ability to choose their preferred wine styles and varieties and specify their preferred delivery frequency.

This is one of the few wine clubs we’ve seen that offer this level of customisability.

What’s more, once you’ve set up your wine plan, you still have the ability to change the styles and varieties at any time.

Wine Selectors customised wine plans appear to have a flat rate of $210 per case of 12.

One thing we’d love to see, that currently isn’t offered, is the ability to add organic wines to the customised wine plan, even if it does bump up the price a little bit. 

What We Like

Focus on Australian wine – We all know that Australia produces some of the best wine in the world, so why drink wine that has to be shipped all the way from Spain or France? Wine Selectors offer wine plans that showcase specific Australian varietals or regions in a way that other wine clubs can’t.

Flexibility – In addition to the range of subscription options, members have a good amount of flexibility once they have signed up for a plan. This includes the ability to skip or hold a delivery at any time, or to completely cancel. Although, we wish all these could be done online, without needing to call customer service.

Wine tasting panel – Wine Selectors employs a tasting panel to select the wines they offer their customers. The panel is made up of nine wine professionals ranging from wine show judges to sommeliers and wine educators. Only wines that are judged to achieve at least a bronze medal are selected to be included in the Wine Selectors range.

Organic wine options – Wine Selectors is the only wine club we’ve seen that offers a regular delivery of 100% organic wine.

Satisfaction guarantee – We’ve come to expect this with Australian wine clubs, but nevertheless, it’s good to see Wine Selectors stand behind their wine with a guarantee that you’ll enjoy it.

Value Guarantee – Bargain hunters will be happy to see that Wine Selectors also has a Value Guarantee, which ensures you won’t pay less for wine anywhere else. If you can find wine advertised elsewhere at a lower price, they will match that price or refund the difference.

What We Don’t Like

Annual Membership Fee – $22/year is a fairly minimal amount, but as Wine Selectors is one of the few Australian wine clubs we have reviewed that has an annual fee, we feel it does need to be mentioned. In exchange for the annual fee, members receive up to six free Selector Magazine copies, one copy of their Food and Wine Matching Calendar, and access to wine deals and Member Events.

Delivery Fee – Wines Selectors only offer free delivery on orders over $299. Given that many of their wine plans cost less than this, any customers will be charged for shipping with each delivery.

More traditional varieties – If Orange wine, Pet Nat, or Biodynamic wines are your thing, then this probably isn’t the wine club for you.

Have to call to cancel membership – We think that you should be able to cancel any subscription online. The fact that you need to call Wine Selectors and have customer service try to talk you out of your decision is a negative for us.

Wine Selectors Review

Wine Club Comparison Table

Wine Club	Just Wines	Wine Selectors	VINOMOFO Mofo Club	VINOMOFO Black Market	The Wine Collective	Laithwaite’s AU	Good Pair Days	Naked Wines
Name	Trophy Club	Entertainers’ Releases, Regional Releases	Mofo Club	Black Market	Varied	Varied	Monthly Box	Angels + Wine Genie
Type of Wine	Reds and/or Whites	Reds and/or Whites	Reds and/or Whites	Mixed	Reds and/or Whites	Reds and/or Whites	Mixed	Mixed
Why try them?	6,000 Australian wines	3,000+ Australian wines	Great value	Great value	9,000+ wines	Personal Wine Advisors	Personalised wine recommendations	Support small winemakers
Country of origin	Aus & NZ	Aus	Worldwide	Worldwide	Worldwide	Worldwide	Worldwide	Aus & NZ
Price (per box of 12)	$79 – $159	$157 – $203	$159 – $199	$139	$130 – $680	$120 – $180	$156+	$120+
User reviews	Good	Good	Good	Good	Good	Good	Great	Good
Satisfaction guarantee	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
No repeats	Yes	No	No	No	No	No	No	No
Request wine changes	Yes	No	No	No	No	Yes	Yes	No
Delivery frequency	Every 1, 2, or 3 months	Every 2 – 12 weeks	Every 1, 2, or 3 months	Every 1, or 2 months	Monthly or Every 3 months	Every 3 months	Every 1, 2, or 3 months	Every 1, 2, or 3 months
Lock-in contract?	No	No	No	No	No	No	No	No
Membership Fee	None	$22/year	None	None	None	None	None	$40/month
Cancellation Fee	None	None	None	None	None	None	None	None
Shipping Fee	None	None	None	None	None	$9.99+	None	None
Ability to pause/skip	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
Customer support	Live chat, email, phone	Email, phone	Live chat, email, phone	Live chat, email, phone	Live chat, email, phone	Live chat, phone	Live chat, email, phone	Live chat, email, phone
Tasting notes included?	No	Yes	Yes	No	Yes (for most plans)	No	Yes	No
Organic options?	No	Yes	No	No	No	No	Yes	Yes
Low/no alcohol options?	No	No	No	No	No	No	Yes	Yes
Other notes	Not available to NT customers	–	Can exclude certain wines	–	10 different subscription plans	–	–	–

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